Choosing a fragrance that best suits you.

Trying to find a new fragrance which is perfect for you or a loved one is difficult, considering all the options available for purchase. In the fragrance world, each bottle has labelled the fragrance concentration - i.e. the strength of the fragrance. Perfumes with a higher fragrance concentration contain more perfume oils and less alcohol. Understanding a little more about fragrance concentrations will mean shopping for a new scent is far more straightforward. To help, we've put together a simple guide to assist, when selecting a fragrance that best suits you.

Eau de Parfum

Eau de Parfum, also known as Extrait de Parfum, is the highest concentration of fragrance. They smell divine and contain between 20% to 30% perfume oil. It's because of this super concentration that they usually last six to eight hours. People with sensitive skin may do better with parfums as they have far less alcohol than other fragrance types. Therefore, they are not as likely to dry out the skin.

Eau de Toilette

Eau de Toilette is considered popular among consumers. It contains a much lower fragrance concentration - 5% to 15%, so consequently, they are cheaper to buy. They are a lighter fragrance that lasts two to three hours, and perfect for wearing during the day.

Eau de Cologne

Eau de cologne, or EDC, has a much lower fragrance concentration and is usually contained in larger bottles. They contain between 2% to 4% of fragrance concentration and have a high alcohol concentration. The scent only lasts up to two hours, but they are cheaper than other types of fragrance, so you can splash on as much as you like.

Eau Fraiche

Eau Fraiche is similar to Eau de Cologne. It will last for up to two hours, consisting of a low concentration of fragrance, at only 1% to 3%, without containing a high amount of alcohol.

The Vanguard Collection

The Vanguard Collection is an exclusive range of Eau de Parfums created with the finest fragrance oils. Vanguard Eau De Parfum has a fragrance concentration of over 20%, and Vanguard Oud has a concentration of over 25%. So, if you're looking for a British aftershave that delivers style, inspiration and quality, click our Shop page to discover the Vanguard Collection.


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